Privacy statement

Last updated: February 20, 2024

Welcome to Sidetracker. We value the trust you place in us and are committed to protecting and respecting your privacy. This privacy policy is designed to inform you about our practices regarding the collection, use, and protection of personal data within our advanced tracking platform.

Role of Sidetracker

As a provider of cutting-edge tracking technologies, we recognize the paramount importance of privacy and data protection. Sidetracker acts as a data processor, operating on behalf of our clients who serve as data controllers. We collect data as specified by our clients, strictly following their instructions and solely for the purposes they have consented to.

Our commitment to transparency and integrity in handling personal data is unwavering. Our processes are designed in compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive, prioritizing the privacy of end-users. We do not collect sensitive personal data, and our collection methods aim to minimize any privacy risks.

Information we collect

The data we collect through our platform depends on the instructions from our clients. This includes, but is not limited to, user interactions with client websites, pages visited, and site-specific actions. The nature of the collected data is determined by the settings chosen by our client.

Use of information

The information we collect is used to provide our clients with detailed insights into user behavior and interactions on their websites. This enables them to optimize their digital environments, leading to enhanced user experiences.

Sharing of information

Information collected by our platform is not shared with third parties, except in cases where it is legally required or when we have explicit consent from our client. In all instances of data sharing, we take adequate measures to ensure the security and privacy of this data.

Your rights

As an end-user, you have specific rights regarding your personal data, including access, correction, deletion, and the right to object to processing. Given our role as a data processor, we advise you to directly contact the relevant client (the data controller) to exercise these rights.

Data security

The security of your personal data is of utmost importance to us. We implement rigorous technical and organizational measures to protect your data from unauthorized access or disclosure, and against loss or destruction.

Changes to our privacy policy

This privacy policy may be updated periodically to reflect changes in our practices or the legal landscape. We will publish any modifications on our website and encourage you to review this page regularly.


If you have any questions or comments about our approach to privacy, please feel free to contact us using the contact details listed on our website.