Privacy statement

Last updated: June 3, 2024

Welcome to Sidetracker. We value the trust you place in us and are committed to protecting and respecting your privacy. This privacy policy outlines our practices regarding the collection, use, and protection of personal data within our advanced tracking platform.

Role of Sidetracker

Sidetracker is a provider of cutting-edge tracking technologies. We act as a data processor on behalf of our clients, who are the data controllers. We collect data as specified by our clients, following their instructions and for the purposes they have consented to. Our commitment to transparency and integrity in handling personal data is unwavering. We comply with the General Data Protection Regulation (GDPR) and the ePrivacy Directive, prioritizing end-user privacy.

Information We Collect

The data we collect through our platform is determined by our clients’ instructions. This may include user interactions with client websites, pages visited, and site-specific actions. We do not collect sensitive personal data, and our collection methods aim to minimize privacy risks.

Use of Information

We use the collected data to provide our clients with detailed insights into user behavior and interactions on their websites. This information helps them optimize their digital environments and enhance user experiences.

Sharing of Information

We do not share information collected by our platform with third parties, except when legally required or with explicit consent from our client. In all instances of data sharing, we implement adequate measures to ensure data security and privacy.

Your Rights

As an end-user, you have specific rights regarding your personal data, including the rights to access, correct, delete, and object to processing. Since we act as a data processor, we advise you to contact the relevant client (the data controller) to exercise these rights.

Data Security

We prioritize the security of your personal data. We implement rigorous technical and organizational measures to protect your data from unauthorized access or disclosure and against loss or destruction.

Changes to Our Privacy Policy

This privacy policy may be updated periodically to reflect changes in our practices or the legal landscape. We will publish any modifications on our website and encourage you to review this page regularly.

Compliance with Google API Services

Sidetracker’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. You can review the Google API Services User Data Policy here.


If you have any questions or comments about our approach to privacy, please contact us using the contact details listed on our website.