Simplifying conversion tracking with Google Ads integration

Tracking and understanding conversions is crucial for making informed marketing decisions. Sidetracker’s new Google Ads integration empowers businesses of all sizes to easily send conversion data from Sidetracker to Google Ads. This feature enables comprehensive tracking and is a game-changer for companies aiming to optimize their marketing efforts.

How it works

Sidetracker tracks each visit and recognizes Google IDs to fetch campaign information. When a conversion occurs, the user updates the revenue, either through a Zapier connection from their CRM (like or using Sidetracker’s lightweight CRM functions. This comprehensive tracking allows businesses to link marketing spend directly to sales outcomes.

Key benefits

  1. Easy conversion tracking Sidetracker simplifies the process of sending conversions to Google Ads. This seamless integration ensures that all your conversion data is in one place, making it easier to track the effectiveness of your marketing campaigns.
  2. Informed marketing decisions By connecting marketing spend to conversions, businesses can make more informed decisions. For instance, you can see which ad groups are driving higher conversions, helping allocate your budget more effectively. If you spent €50k on one ad group and €100k on another, but the latter yields higher conversions, you can adjust your strategy accordingly.
  3. Comprehensive visitor journey The integration provides a complete view of the visitor journey, from the first click to the final conversion. This holistic approach helps businesses understand the entire customer journey, enabling more targeted and effective marketing strategies.

Real-World application

Imagine a business with a long sales cycle. With Sidetracker’s Google Ads integration, they can track the entire process from initial interest to final conversion. By understanding which campaigns drive the most revenue, they can make better decisions about where to allocate their marketing budget. For example, if spending €50k on one ad group yields fewer conversions than spending €100k on another, they can adjust their spend to maximize ROI.


Sidetracker’s Google Ads integration is a powerful tool that simplifies conversion tracking and provides valuable insights into your marketing effectiveness. Whether you’re a small reseller or a larger business, this feature helps you make data-driven decisions to optimize your marketing strategies and boost your ROI.