Hek Badkamers gains valuable insights from marketing data with Sidetracker

Hek Badkamers is a specialist in designing and delivering stylish bathrooms. The company receives leads daily via various channels, such as Google Ads, organic search results, Bing, social media (Meta) and even via unique QR codes that are placed in newspaper advertisements. Although this diversity in marketing channels offers many opportunities, it also brings a challenge: how do you exactly find out which channels contribute to sales growth?

To answer this question and get a grip on their marketing results, Hek Badkamers decided to use Sidetracker’s SaaS solution.

The solution: an all-in-one lead and sales analysis platform
Sidetracker offers Hek Badkamers a complete overview of the performance of their marketing channels. Via a user-friendly dashboard, the company can track all incoming leads, originating from different sources, at a glance. Whether it is a quote request via Google Ads from a customer who scans a QR code from a newspaper advertisement: Sidetracker registers and categorizes each lead accurately.

What makes Sidetracker special is the connection with Hek Badkamers’ CRM system. largely a lead follow-up in a signed quote, the turnover is directly combined with the origin of the lead. Thanks to this functionality, Hek Badkamers knows exactly which channel is responsible for each deal. This makes it possible to compare marketing costs with generated turnover, resulting in a clear overview of ROI per channel.

Concrete insights for better results
The data and details that Sidetracker provides have helped Hek Badkamers enormously to implement their marketing strategy. The company can now:

Prioritize channels that generate the most turnover.
Reduce inefficient marketing expenditure.
Make decisions based on real-time data instead of assumptions.
A concrete result of this approach is that Hek Badkamers has more budget in Google Ads campaigns with a proven high ROI. they have adjusted or stopped less effective channels, which has led to a significant increase in turnover and efficiency.

Excellent support from Sidetracker
In addition to the biggest benefits, Hek Badkamers also values ​​the support of the Sidetracker team. The support department responds quickly and adequately to questions, which keeps the system running smoothly and allows Hek Badkamers employees to make optimal use of the possibilities.

The response from Hek Badkamers
“Sidetracker has helped us to complete our marketing efforts. We now see exactly which channels contribute to our turnover and can manage returns much better. The user-friendly dashboard and the reliable connection with our CRM system make this an indispensable tool for our company. The support from Sidetracker is also excellent – all our questions are answered quickly and professionally. Thanks to Sidetracker, we see enormous growth in our online and offline marketing results.”

Conclusion: Smart marketing with Sidetracker
Thanks to Sidetracker, Hek Badkamers has not only gained insight into their marketing performance, but has also achieved concrete results. The combination of user-friendly technology, in-depth insights and excellent support makes Sidetracker a valuable partner in the growth of Hek Badkamers.

Do you also want to gain insight into your marketing performance? Discover how Sidetracker can help your company to invest more leanly and get more out of your leads!